If you have a retail business, Cegid is a great software option for you. If you’re not familiar with Cegid, it’s a cloud-based retail software. Some of its most well-known clients include Lacoste and L’Oréal, however, it can be used for a variety of industries such as home goods, jewelry, toys, sporting goods, and more.
Retail is a competitive market. Having the tools to roll out an effective sales and marketing plan is the key to your success. This is especially true for brick-and-mortar retailers who are losing business to e-commerce shops. A platform like Cegid can help you drive sales, maintain customer loyalty, and streamline your day-to-day operations. In today’s post, we’re going to go over Cegid’s solutions and features.
Sales and Retention
First, let’s address how Cegid can help to boost sales and improve customer retention – two of the most important factors for your business’ growth. When it comes to generating business and maintaining your existing customers, convenience is king. Your shoppers want a buying experience that’s streamlined, easy, and stress-free. Cegid’s technology makes in-store shopping a breeze by equipping sales associates with the tools that simplify the shopping experience. These include accepting mobile payments, a user-friendly POS system, and customizable checkout solutions. Together, these solutions are powerful and will speed up the checkout process which is one of the things consumers dislike most about in-store shopping.
Understanding your customers is also critical to get new business and engage your existing customers. Cegid’s analytics provide you with an in-depth look into your shoppers. You can learn about your customers’ behaviors, general profile, and see the steps they took on their buyer’s journey. The omnichannel metrics are especially important in today’s digital world where your customers engage with your brand on social media, email, and other channels before pulling the trigger to make a purchase. You can utilize this data to improve your advertising and marketing campaigns. It’s also useful for sales associates to have on hand so they can better engage with and guide customers in the store. Today’s consumers want a personalized experience, and this data allows you to deliver.
Inventory and Logistics
You can’t sell something you don’t have. Being out of stock takes away a sales opportunity and is frustrating for shoppers, which is why Cegid is so useful for inventory management. It anticipates your inventory needs to ensure you always have the right products in the right amounts. Additionally, Cegid helps you maximize your profits. Every business is unique and has its own priorities. Cegid takes that into account to let you prioritize and manage your inventory allocation.
Running a successful retail business requires you to keep your eyes on a lot of irons in the fire. Cegid helps you balance these competing priorities to maximize your efficacy and eliminate errors. Based on sales forecasts, your customer orders, and inventory, Cegid helps you with your multi-level supply management. It helps you track and optimize purchases, avoid supply disruption, and gives you the status of supplier orders.