Why Your Liquor POS Gets Better With Age

Why Your Liquor POS Gets Better With Age

Wine & Liquor

Congratulations! You have just finished shopping for the best point of sale system (POS) for your liquor store. You’ve done your due diligence and have made sure that you are purchasing a system that meets all of your business’ needs. You’ve spent hours researching the perfect provider to implement your system, consulted with them about how to best use it and provide ongoing support.

So now what? Well, the good news is that you have just made one of the best business decisions since you decided to build your website. But the work is just starting, one of the hardest parts of the whole process is getting your new system set up, building your inventory and making sure that all of the settings are properly configured. You also need to make sure that your staff is trained to use the system, new labels are printed, hardware is installed and more! All of this also needs to happen while you continue to run your business.

shaking hands

This is where having the right partner comes into play. A great partner will walk you through all of the steps, and make sure that the transition to  your new system goes off without a hitch. A poor partner will try to hurry you through the sale of the system, without ensuring that it is a good fit for you. They will then ship you the system and wish you the best of luck.

Once you go live, it’s time to dive in and learn about all of the power that your new system provides. As you and your new liquor POS system get to spend more time together you will both become more proficient. Your inventory will be more accurate, promotions will go off without a hitch, and you’ll start to unleash the real power that a liquor POS system provides.

Many people are under the assumption that a point of sale system is just a way to cash out customers at the register. Once you realize that a liquor POS system can do much, much more you will be able to use it in almost every part of your day to day operations. A point of sale system is like the brain of your business, it stores and analyzes information about your sales, inventory, staff, and customers. By tracking trends, it can assist you in making better purchasing decisions to ensure you never run out of product when you most need it.

Just like a human brain, the decisions and recommendations from your liquor POS system rely on accurate and complete data. Accurate data starts when you and your team are first creating SKUs in your system, and continues as inventory is purchased, received, and sold. RCS regularly encounters businesses that chose a less expensive liquor POS system, but were never provided the proper training on how to set it up and properly use it. This causes a wide range of issues and can even negatively impact your whole business. A great example of this is when you spend weeks preparing for a large promotion at your store. After weeks of promoting it, creating signage and creating customer buzz. All to have it create poor customer experiences when items don’t ring out correctly at checkout. This feature should be easy to set up in most POS systems, but if you and your employees are not properly trained it can be a headache which can lead to frustrated customers and employees.

Red WineMuch like a nice bottle of red wine, your system will start to age- and in both cases, age is a good thing! An aging point of sale system is full of actionable data including detailed sales history, inventory information and customer sales history. This information is the lifeblood of your business, it allows you to see, and act on, purchasing trends, customer demographics and buying habits  and then use that information to ensure you have just the right amount of inventory to handle the next holiday rush.

POS systems come in many shapes and sizes and knowing the right one to fit your business is a decision that could change the way that you do business moving forward. Much like you are an expert on running your business, RCS is an expert at the selection, customization and deployment of point of sale systems. We can help you select the right system to fit your needs and make sure that you are trained how to get the most out of all of your retail technology.  

Founded in 1987, Retail Control Systems specializes in retail and restaurant management software and hardware solutions. RCS has built a reputation for finding specialized business management solutions that help businesses gain complete control over their operations and finances. From inventory control to daily sales management, RCS has the experience and expertise across the full-range of retail and restaurant industries to meet the unique needs of any business. RCS has been providing superior customer service, exceptional quality, and innovation to the retail and restaurant community for nearly 30 years.

Read about a current RCS customer, Curtis Liquors, and how they use their liquor POS!

Having a standard e-​commerce store is so 1995

Having a standard e-​commerce store is so 1995

E-commerce

When the d​ot-com era started back in 1995, having an online store was an expensive venture. It was reserved for dreamers, visionaries and business owners that wanted to be a part of the next big thing. Many people tried cutting corners to gain ground, ​but only those who understood the true vision of the e-commerce flourished. Those who pushed through back in ‘95 created what we now know as e​-commerce.

That was all 22 years ago! Today, there are over 100,000 online stores in the U.​S.​ alone. Internet giants like Amazon, e​bay and the like have changed the way that the world buys products. It is easier than ever for retailers of all shapes and sizes to offer their inventory online. It is no longer a question as to whether or not you should have an e​-commerce store. The question is, what do you need to be doing now to prepare your online store for the future?

Man sitting at apple computer

Today’s customers are highly educated about the product they are looking for. They want a seamless interaction with your brand, no matter what platform they are on. If they pull up your website they want to see what inventory you have, in real time. They want to be able to buy on your website and pick up the item in store. They also want to be able to return their online purchase in store. They even want to be able to ask questions and get quick, accurate information on social media platforms like Twitter and Facebook. The piece to this equation is that according to recent statistics 50% of these customers do all of these things from their mobile phone.

Today, 30 million people use the amazon.com application on their cell phone every month. The interesting take away from that number is not how big Amazon is, but that there is another major shift happening in the way that customers expect to interact with you and your store. You can either plan for your future or be left in the dust wondering why customers are no longer shopping with you. All of this ties back to your brand and how it can manage these interactions.

Did you know that $0.36 of every dollar spent in stores is influenced by a digital interaction that a customer has with your brand? That’s estimated to be 1.1 Trillion dollars per year of retail spending in the U.S. alone.

So what do you need to get started in this digital era?

  • A mobile optimized online store.
  • Regularly updated social media accounts
  • Employees managing customer interactions within your social media accounts.
  • Real time inventory control from your Point of Sale system to your online store.
  • The capability to manage customers in one central location.

Does this sound like a lot for you to manage? If you said yes, it’s nothing to be ashamed of, even large retailers rely on technology partners. They trust them to provide up to date information about trends, new technology and products that make it all happen.

Retail Control Systems (RCS) is an industry leader that helps small to medium sized businesses navigate these challenges. RCS can provide everything from basic store management solutions all the way to completely integrated Omni-channel solutions.

If you are interested in learning more about e​-commerce and how it can unite your online and in store experience you can join us for one (or all!) of our e​-commerce webinars:

  • SESSION 1:  Why E-Commerce – February 7th – 2:00 pm EST
    • Trends taking place and an introduction to getting a store online.
    • Leverage your physical store (pickup in store, ship to/from store, returns, etc.).
    • Leverage your investment in NCR CounterPoint (order/inventory/purchasing).
  • SESSION 2:  E-commerce Strategy – February 13th – 2:00 pm EST  
    • First steps in getting an e-Commerce solution online.
    • Platform choices based on needs (NRO, Commerce5, and others).
    • NCR CounterPoint integration considerations.
  • SESSION 3:  E-commerce Success – February 21st – 2:00 pm EST
    • Traffic Generation / SEO
    • Traffic Conversion
    • Fulfillment / Resource needs (people)
    • Budgeting for success
  • SESSION 4:  Ongoing Expectations – March 7th – 2:00pm EST
    • Future considerations (marketplaces, mobile, and social media).
    • Maintenance and upgrades.
    • Branding / Marketing Strategy.