4 Proven Customer Retention Tips

4 Proven Customer Retention Tips

Discounts & Promotions, Technical Tip
Here are a few quick customer retention tips: Pilot new loyalty programs. If you’re running a coffee shop, there’s nothing wrong with a simple punchcard based rewards system. But for most retailers, a loyalty program that tracks purchases electronically and provides customer-specific insights will be much more valuable. The better your customer data is, the more you can tailor rewards to customers, offering them discounts on their favorite brands, birthday pings, and the like. Communicate your purpose across channels. Knowing your “why” can excite employees to…
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Here’s How Old POS Systems Get Retailers Screwed

Here’s How Old POS Systems Get Retailers Screwed

News, Restaurant, Retail
Hold the onions … and my personal banking info! Two years ago, Sonic Drive-In experienced a massive Point of Sale system breach. In September 2017, financial institutions noticed fraudulent charges on numerous cards that had previously been used at the fast food chain. Days later, Krebs on Security reported that a batch of five million credit and debit cards had suddenly shown up for sale online. Krebs’ banking insiders bought some of the cards to investigate, confirming that they had indeed been recently used at Sonic. Fast forward a year and a half to last May for the real day of reckoning. American Airlines Federal Credit Union—the financial institution that…
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Why retailers should be thinking about Locavores and the experience economy (2 of 2)

Why retailers should be thinking about Locavores and the experience economy (2 of 2)

Just for Fun, News, Retail
Why retailers should be thinking about Locavores and the experience economy (2 of 2) By John Garvey Part II: Making your customers your greatest advertising asset Inc. contributor Ane Gherani recently wrote about the declining effectiveness of online advertising, and how it can be offset by turning consumers into brand advocates. This isn’t breaking news, but it bears consideration day to day. With consumers equipped to market on brands’ behalves, brands need to step up their game and invest in experiences that their consumers actually want to share,” Gherani says. “From storefronts and pop-up shops to innovative expo booths and interactive insta worthy subway ads, the experience economy is set to be the most lucrative brand channels to tap into. The opportunities to boost customer engagement are limited only…
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Retailers: Don’t get blindsided by the Windows 7 apocalypse

Retailers: Don’t get blindsided by the Windows 7 apocalypse

News, Restaurant, Retail, Specialty Retail, Sporting Goods, Technical Tip
The problem If your retail system is running on Windows 7, it may coast along for a while, but it will ultimately be more vulnerable than ever to hacks. The bad guys of the world will likely be out to get anyone still running Windows 7, and they’ll do their best to breach systems. Some retailers may assume that a simple software upgrade to Windows 10 will take care of everything. This is tempting, given all that retailers have…
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Why retailers should be thinking about Locavores and the experience economy (1 of 2)

Why retailers should be thinking about Locavores and the experience economy (1 of 2)

Clothing & Apparel, E-commerce, Just for Fun, Retail, Specialty Retail, Web Tips
While it’s in some ways laudable, the stereotype of young consumers who want to know “the story behind the product” is an easy target for comedy. Locavores were hilariously satirized in the oddball sketch comedy show Portlandia, in a skit where a couple at a restaurant asks a barrage of questions about the chicken. Is it organic? What kind of diet is it raised on? How much room do the chickens have to run around? Do you have a good relationship with the farmer? “They do a lot to make…
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Retailers and Restaurateurs Using Revel Can Actually Run Their Businesses Instead of Putting Out Fires

Retailers and Restaurateurs Using Revel Can Actually Run Their Businesses Instead of Putting Out Fires

Clothing & Apparel, E-commerce, Garden Centers, Gift Stores, Museums Attractions, Restaurant, Retail, Specialty Retail, Sporting Goods, Wine & Liquor
… But that’s only part of why Retail Control Systems has partnered with them. Here’s why you should care. By John Garvey Summary Revel is an iPad point-of-sale (POS) solution that provides the simplicity of Square with the power of a much larger system. It includes mobile POS and e-commerce capabilities, employee scheduling, customer relationship management (CRM) and inventory management solutions. It takes minimal time to onboard. It’s powerful. Revel provides you with business intelligence, operations and management tools that you didn’t previously have access to at a reasonable price. It’s easy. Revel is user-friendly enough to allow you to devote your time to actually running your business. Revel was founded in 2010 by Chris Ciabarra and Lisa Falzone—two people who were too stubborn to believe the pizza shops…
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