November Anniversaries

November Anniversaries

Awards & Recognition, Just for Fun, Spotlight
Jack Oxton, 3yrs “I've worked in a sales role or sales leadership role for the last 10 years of my professional life, and never before had I found an organization that truly puts customers and people before profits. I love working with customers to identify their pain points, then working with that customer to find the best solution and help them understand how it can make their lives easier or save them money. It's an awesome role because every call and conversation is different and I get to learn so much about so many different topics. From understanding how integrations work and are built, to learning more about network security and hosting solutions, every day is unique and every solution is custom tailored to help…
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September Anniversaries

September Anniversaries

Awards & Recognition, Just for Fun, Spotlight
Karen Rechtin, 1yr “RCS is an amazing collection of people that work as a team to create success for our clients. Each team member is always ready and willing to help each other with anything. Employees are supported in their personal as well as professional lives. I am personally driven and rewarded by the relationships with the people and companies I work with, helping them become…
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Why retailers should be thinking about Locavores and the experience economy (2 of 2)

Why retailers should be thinking about Locavores and the experience economy (2 of 2)

Just for Fun, News, Retail
Why retailers should be thinking about Locavores and the experience economy (2 of 2) By John Garvey Part II: Making your customers your greatest advertising asset Inc. contributor Ane Gherani recently wrote about the declining effectiveness of online advertising, and how it can be offset by turning consumers into brand advocates. This isn’t breaking news, but it bears consideration day to day. With consumers equipped to market on brands’ behalves, brands need to step up their game and invest in experiences that their consumers actually want to share,” Gherani says. “From storefronts and pop-up shops to innovative expo booths and interactive insta worthy subway ads, the experience economy is set to be the most lucrative brand channels to tap into. The opportunities to boost customer engagement are limited only…
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Why retailers should be thinking about Locavores and the experience economy (1 of 2)

Why retailers should be thinking about Locavores and the experience economy (1 of 2)

Clothing & Apparel, E-commerce, Just for Fun, Retail, Specialty Retail, Web Tips
While it’s in some ways laudable, the stereotype of young consumers who want to know “the story behind the product” is an easy target for comedy. Locavores were hilariously satirized in the oddball sketch comedy show Portlandia, in a skit where a couple at a restaurant asks a barrage of questions about the chicken. Is it organic? What kind of diet is it raised on? How much room do the chickens have to run around? Do you have a good relationship with the farmer? “They do a lot to make…
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The Future of Retail isn’t Digital, it’s Omnichannel

The Future of Retail isn’t Digital, it’s Omnichannel

E-commerce, Just for Fun, News, Retail, Web Tips
It’s funny how in business a single headline, data point or catchphrase can overshadow the big picture. We’re talking about the Retail Apocalypse, but we’re talking more specifically about the impact of e-commerce on brick and mortar retail. Contrary to the impression news headlines can create, many sectors of traditional retail are thriving. The number of store closings in recent years, however, may be costing you sleep regardless of how your business is faring. For all the turmoil, this is actually a time of great opportunity for traditional retailers. In fact, Forbes, Business Insider, Entrepreneur and others have maintained the perspective that: The impact of e-commerce on brick and mortar retail is overstated and misunderstood, and…
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Google Runs the World, Not Your Business

Google Runs the World, Not Your Business

E-commerce, Just for Fun, Retail, Technical Tip, Web Tips
Everyone on Facebook does a good job of updating me about enjoying a vanilla latte at their favorite coffee shop (at least my friends do). However, people don't always remember to update their business profile on Google, Yelp, Facebook, and other platforms if there is a special event or something out of the ordinary happening. On a recent trip to Seattle I was reminded how important it is to keep your business profile up to date. While visiting we went to one of the main attractions in the city. Now, we only had a few days and this particular attraction was only open the first day we were there due to construction, so we knew it was going to be a…
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