1. Keyword in Domain name

If you are interested in some specific field like SEO make sure you include keyword in your domain for example seotips.com.

2. Keyword in Post Url

Always change your post permalink if there is no keyword in the Url, blogger and WordPress by default adds title as the permalink. If you don’t see title of the post in the Url, then you need to change your permalinks option.

www.ekokoffee.com/top-10-seo-tips-for-2014/‎ is better than www.ekokoffee.com/post99

3. Keywords in Title tag,headings, meta description and in Body

Use at least one keyword in title tag, headings and meta description. Don’t use too many keywords in body, you can also use keywords in subheadings. If you are on WordPress self hosted blog you can use “WordPress SEO by Yoast” plugin to automate all above tasks.

4. Optimize Images

Add alt tags and title in all of your images and make sure to optimize the size to cut the server load. For WordPress you can use Smust.it plugin to automate this task and for other platform you can use standalone software like Gimp or XnConvert. Reducing the image size without compromising its quality is called as lossless optimization and thus reduces the loading time of your website, Since Google has incorporated Site speed in ranking of Search Results.

5. Interlinking

Interlink all your related post, make sure your link contains keyword. Don’t link too deep and same keywords more than two times. If you are linking to other website (outbound links) always make sure that site you are linking to is a “Good Site”, don’t link your website to spam sites.

6. Optimize your Website/blog

It is proven that decreasing the loading time of your website/blog is directly affects the number of visitors/pageview. Best practice is to not exceed 100k page size and reducing unnecessary scripts and meta tags from WebPage. You can use Google Page Speed tool to check your website speed and it also suggest what action should be taken to optimize website. To optimize your Website you can use W3 Total Cache WordPress Plugin.

Page Speed Score of Retail Control Systems is 84/100

7. Submit your website/blog to Search Engine/Directories

Create Google Webmaster and Analytics account submit your website including sitemap, track your rankings and other details. Submit your website/blog to Bing and other Search Engine like Baidu, Yandex etc. Listing your website in DMoz can take more than a year but if you succeed, then it will boast your overall ranking. If you can’t wait then go for Yahoo paid listing which charges around 299$. There are many web directories where you can list your website free of cost.

8. Easy Navigation

Make sure user can navigate your website without any problem,include two sitemaps one for visitors and other for Search Engines. Use breadcrumbs for internal sitemaps and Xml sitemaps for Search Engines.

9. Quality Contents

Provide quality contents to your visitors, engage visitors and decrease bounce rate of your website. Don’t copy other’s work, write fresh contents,easy to read and primarily for your readers not for Search Engine.

Content is King But SEO is Queen

10. Social Network

Create Social Profile on various Social Network such as Facebook, Twitter, Google+, LinkedIn etc and daily share your post/article’s on these Social Network. Make sure you put your domain name in Social Network Profiles.

Bonus Tips

11. Business Listing

Add your Business Website on Google Maps or FourSquare and make sure you update them regularly, this will improve your local SEO.

If you haven’t heard my pitch on using Positionly you should definitely attend our next Retailers Workshop

12. Contact Us

Have you added Contact Us page on your Website, if not then add it, make sure you add full address and mail id to contact us page. Search Engine gives priority to websites with necessary pages like contact us, privacy policy, disclaimer etc. Add same mail ID in contact us page which is given on domain Whois Info or email id which is used to register that domain.

13. Domain Registration

If you are serious about your website then register or extend domain name for 5-10 years, its because Search Engine keeps track of domain registration length. Search Engine gives priority to domain name which are registered for long period of time.

14. SSL

If you are having eCommerce site then adding a SSL Certificate will increase your site’s ranking as compared to other eCommerce site without SSL. Search Engine gives priority to SSL certified eCommerce sites.