4 Proven Customer Retention Tips

4 Proven Customer Retention Tips

Discounts & Promotions, Technical Tip
Here are a few quick customer retention tips: Pilot new loyalty programs. If you’re running a coffee shop, there’s nothing wrong with a simple punchcard based rewards system. But for most retailers, a loyalty program that tracks purchases electronically and provides customer-specific insights will be much more valuable. The better your customer data is, the more you can tailor rewards to customers, offering them discounts on their favorite brands, birthday pings, and the like. Communicate your purpose across channels. Knowing your “why” can excite employees to…
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Retailers: Don’t get blindsided by the Windows 7 apocalypse

Retailers: Don’t get blindsided by the Windows 7 apocalypse

News, Restaurant, Retail, Specialty Retail, Sporting Goods, Technical Tip
The problem If your retail system is running on Windows 7, it may coast along for a while, but it will ultimately be more vulnerable than ever to hacks. The bad guys of the world will likely be out to get anyone still running Windows 7, and they’ll do their best to breach systems. Some retailers may assume that a simple software upgrade to Windows 10 will take care of everything. This is tempting, given all that retailers have…
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Google Runs the World, Not Your Business

Google Runs the World, Not Your Business

E-commerce, Just for Fun, Retail, Technical Tip, Web Tips
Everyone on Facebook does a good job of updating me about enjoying a vanilla latte at their favorite coffee shop (at least my friends do). However, people don't always remember to update their business profile on Google, Yelp, Facebook, and other platforms if there is a special event or something out of the ordinary happening. On a recent trip to Seattle I was reminded how important it is to keep your business profile up to date. While visiting we went to one of the main attractions in the city. Now, we only had a few days and this particular attraction was only open the first day we were there due to construction, so we knew it was going to be a…
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Best Practices for Dealing with Negative Customer Reviews

Best Practices for Dealing with Negative Customer Reviews

Technical Tip
By John Garvey Whether you’re a retailer, restaurateur, tour guide or museum director, your first negative review can make you feel like a donkey kicked you in the stomach. Don’t go all Chicken Little on us, though—The sky is not falling! Before we get to how to deal with negative customer reviews, we’ll point out a few benefits (yes, benefits) of negative reviews: Despair not! According to Hubspot, five times as many buyers seek out bad reviews as good reviews. That’s because they want to make an informed purchase, weighing the credibility of negative and positive reviews. Rarely are they looking for reasons not to buy. In fact, Reevoo, a brand management and market research firm, reports that 19 out of 20 customers become suspicious when they see only positive…
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Pros & Cons of Cloud POS System

Pros & Cons of Cloud POS System

Specialty Retail, Technical Tip
Are you in the midst of researching a new POS system? Are you confused by the difference of a cloud system and an on premise server? RCS can help. We have broken down the pros and cons of having a cloud based POS system to help you decide. Cloud vs. Ground For years, the only option for implementing a POS system was purchasing and maintaining your own server. These days, you have a choice when it comes to your POS system: cloud or on-premise server. The following lays out some of the most important considerations to make when considering a new server environment.     Pros: Save Money - on IT staffing, infrastructure and required computer hardware. Real-time - Reporting, Data, and Inventory Management functionality across all locations. Data-redundancy and…
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Go Further…By Staying Local!

Go Further…By Staying Local!

Retail, Technical Tip
Introducing CPLocal, a secure way to process transactions on your NCR Counterpoint System without being tethered to a server. By running NCR Counterpoint in ‘local’ mode, users have the ability to keep servicing their customers in any environment. Having a sidewalk sale or event? Great! Get in all the action, by taking your unit outside to process sales. Has the internet gone down, or your server needs maintenance? No problem! Login with CPLocal to be up and running within minutes. Don’t worry, you’ll still have access to your customers, inventory, and general Counterpoint functionality to continue operations as usual. Take some advice from the pros- Literally! Longtime RCS customer, The Red Sox Team Stores, knows that even if there is an outage, they can keep on chuggin’. While all the other stores and…
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