Google Runs the World, Not Your Business
By Ryan Parks
Everyone on Facebook does a good job of updating me about enjoying a vanilla latte at their favorite coffee shop (at least my friends do). However, people don’t always remember to update their business profile on Google, Yelp, Facebook, and other platforms if there is a special event or something out of the ordinary happening.
On a recent trip to Seattle I was reminded how important it is to keep your business profile up to date. While visiting we went to one of the main attractions in the city. Now, we only had a few days and this particular attraction was only open the first day we were there due to construction, so we knew it was going to be a time crunch. According to their website, they would be open till 8 pm and the last tour left at 7 pm. We arrived at 6:45 with what we thought was plenty of time, only to have the security guard tell us that they close at 7 pm. But… we contested, the website says 8 pm, he then proceeded to tell us, “well, that’s google’s listing, we don’t control that.” As someone who traveled from out of town and wasn’t sure when he’d be back, this was disappointing, to say the least.
Yes, you do control your business listing on Google, or at least you should… If you haven’t already, go add or claim your business listing on Google. Seriously, go do it now, stop reading this. Okay, you are now in control. You can now edit your post, add pictures, change the hours, add special hours for holidays, events, or construction. The Google business listing is often one of the first things people see when they google your business if you don’t see one for your business you should create one. Keeping this listing up to date will greatly benefit your business, but it isn’t the only listing to keep in mind.
If your business isn’t using social media, you are missing out. Even if you feel like your company doesn’t have anything exciting to share on social media, it is an area you need to have a presence. With over 70% percent of Americans on Facebook, your business page has the potential to reach millions. Facebook now has a feature that allows people to ask for recommendations. For example, if I was traveling to Austin, Texas, I can now ask my friends who live there or who have traveled there if they have recommendations for a restaurant or a record store. Facebook will then add details about your friend’s recommendations. A Facebook business page is a great way to get more online traffic, but don’t forget to keep that information up to date as well. Learn more about creating a Facebook business page.
Lastly, but certainly not least, your website. You want to make sure your website’s information is always accurate. Companies list their address and store hours in all sorts of places, the about section, the contact page, an information page. It’s okay to have this information in more than one area and certainly don’t remove it if you’ve always had the information in a certain location. However, the easiest and most convenient section is at the bottom of your site in the footer. The footer is on every page and is an obvious place for your location, phone number and/or store hours. Even if you only do online orders it is a good idea to have a physical location listed on your website. Sometimes people want to know how far away an item may ship from, if you’re local or what timezone you are in if they want to call. Also, it helps let people know that you have a physical location and aren’t just a vague concept floating around the internet.
These three areas are not the only places where your information can be listed, but they’re a good place to start. Keep in mind that people traveling from out of state or even out of the country may be relying on this information and you don’t want to damper their experience or cause them to write a bad review. Remember, Google knows a scary amount of information about your business, but you still control most of that information, for now…