How St. Vincent dePaul Maximizes Value From High End Donations

A Success Story in Thrift eCommerce

sales increase tag
Growing Sales Online

55.2% increase in sales since eCommerce relaunch

Shopping Cart Growth
Ready to Scale

74% month-over-month growth

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Happy Customers

99.6% customer satisfaction rating for online purchases

“Partnering with RCS and Modern Retail to launch our BigCommerce storefront gave us greater control over our online sales strategy and opened up new opportunities to diversify our business. We’re now able to maximize the value of high-end donations—like collectibles, electronics, accessories, and clothing—across both our site and eBay, with room to grow.

Society of St. Vincent de Paul — Madison

A Strategic Leap into Digital Sales

When this leading thrift retailer partnered with RCS and Modern Retail, the goal was more than just refreshing their BigCommerce storefront—it was about unifying their entire online operation. The true value of the project came from seamlessly integrating both their BigCommerce site and eBay channel with Counterpoint, significantly streamlining operations and enabling centralized control over inventory, pricing, and reporting. This transformation empowered the retailer to maximize the value of high-end donations, like collectibles, electronics, and apparel—across multiple channels, all managed through one cohesive system.

Automated. Integrated. Profitable.

The combination of automation and POS integration drastically cut down manual work, while built-in analytics provided real-time insight into pricing, product mix, and customer behavior. With industry-leading support from RCS every step of the way, what began as a platform upgrade turned into a full-on eCommerce transformation. Despite some early challenges, the results speak for themselves: streamlined workflows, a growing online presence, and higher margins driven by strategic listing of higher-value goods.

“We’ve seen a 55.2% increase in sales—including a 74% jump from November to December 2024. I’ve sold over 1,000 items on eBay, grown to 424 followers, and maintain a 99.6% satisfaction rate with Top Rated Plus status.”

—eCommerce Manager
Society of St. Vincent de Paul — Madison

Tapping Into the Rise of Secondhand Demand

At RCS, we have observed that changing consumer behavior is creating significant opportunities for thrift retailers. As shoppers increasingly seek secondhand goods to maximize their budgets without compromising on quality, our mission is to support partners like St. Vincent de Paul in meeting this growing demand through scalable and integrated eCommerce solutions. 

We assist thrift retailers in identifying high-value donated goods and utilizing tools such as AI pricing through thrift-specific solutions like Thrift Production Manager. By helping our partners launch online storefronts and providing seamless point-of-sale (POS) integrations, we enable them to extract greater value from each donation, reach new audiences, and turn economic challenges into opportunities for long-term growth.

Saint Vincent DePaul Thrift Store Window

What’s Next?

As the tools continue to evolve and more automation is introduced, this team is ready to scale further – empowered by data, driven by efficiency, and supported by partners who know thrift retail.”

– Society of St. Vincent de Paul — Madison

Let Us Boost Your Retail Efficiency

Are you looking for a revenue-boosting retail point-of-sale system and technology? Contact us today and a solution advisor from RCS will arrange a personalized demo for your retail business.

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