Scaling Thrift Operations: How Goodwill Industries of New Mexico Improved Donation Processing with Brijjworks
Overcoming Thrift Retail Challenges at Goodwill Industries of New Mexico
When Goodwill Industries of New Mexico doubled their revenue over four years, leadership hit a familiar operational roadblock: how to efficiently scale donation processing, manage seasonal inventory, and improve sell-through reporting without slowing down active store operations.
Like many donated-goods organizations, they were relying on manual workflows and traditional retail systems. The core issue was that standard retail inventory software simply isn’t built for the thrift environment, where inventory changes daily and items lack a standard cost association. They needed a platform purpose-built for the unique speed and variables of thrift retail.
Driving Operational Efficiency With Brijjworks Thrift Production Manager
Goodwill Industries of New Mexico partnered with Retail Control Systems to implement Brijjworks Thrift Production Manager(TPM). The productivity increase was visible in the very first store implementation, even before employees were fully trained on the new interface.
“TPM let us immediately get our arms around all of those changes that we wanted to make. We got to make them ourselves, and it made us 10 times more efficient.”
— Isa Baca, Director of IT, Goodwill Industries of New Mexico
How Thrift Production Manager Closed the Gap
By switching to a system explicitly designed for donated goods workflows, Goodwill NM was able to remove bottlenecks and empower their production teams:
See the Full Impact
Because 88 cents of every dollar generated in Goodwill Industries of New Mexico stores goes directly toward mission services, this boost in operational efficiency is a direct driver for scaling their community impact.
Want to dive into the exact workflows they improved and see the system in action?
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