4 Proven Customer Retention Tips

4 Proven Customer Retention Tips

Discounts & Promotions, Technical Tip
Here are a few quick customer retention tips: Pilot new loyalty programs. If you’re running a coffee shop, there’s nothing wrong with a simple punchcard based rewards system. But for most retailers, a loyalty program that tracks purchases electronically and provides customer-specific insights will be much more valuable. The better your customer data is, the more you can tailor rewards to customers, offering them discounts on their favorite brands, birthday pings, and the like. Communicate your purpose across channels. Knowing your “why” can excite employees to…
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Navigating COVID-19

Navigating COVID-19

E-commerce, News, RCS Payments, Retail
By Dave Albert The COVID-19 health crisis struck quickly and has far-reaching implications for the health of our families, communities and the world. To proactively combat, control, and limit the adverse health impact during this pandemic, society as a whole has sacrificed their normal way of life. Coronavirus, Covid-19, Social Distancing, Quarantine, Self-Isolation, flattening the curve, essential vs. non-essential business, and the new normal are the terms and phrases we all use today. At RCS, we are first concerned with the health of our co-workers, their families, and the health and well-being of RCS customers. Secondly, we are concerned about your success and helping you through this tough time. As we have been for 33 years, RCS is as strong as ever and available to help our customers in any…
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Retail Tips: Weathering the Covid-19 Economic Storm

Retail Tips: Weathering the Covid-19 Economic Storm

Clothing & Apparel, E-commerce, News, Retail, Web Tips
Retail Tips: Weathering the Covid-19 Economic Storm By Mark Nelms Before we get started, I want you to know that none of this article is written lightly. What we are discussing today could potentially impact the future of your businesses for many years to come, not just now in this time of crisis, but for the remainder of the 4th industrial revolution. I’d also like to remind our readers, I am not a physician or an economist, but I am an expert in retail. With almost 25 years of working for, consulting with, and in retail; I have a unique advantage in predicting the behavior of retail buyers. Many of you have already spoken to me about the sharp drop in foot traffic, and unfortunately, until this virus is…
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How To Utilize Your Off-season

How To Utilize Your Off-season

Clothing & Apparel, E-commerce, Gift Stores, Retail, Specialty Retail
You’ve got a great location, why not share it with the masses?! Can your space be used in other ways? In winter, that greenhouse at the garden isn’t as abundant as in the spring, invite the local farmers market to use your space as a winter shelter. Their business will drive more revenue for your business as higher numbers are drawn in and circulate your shelves. Do you have an extra room that you could spruce…
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Tariffs – The Never Ending Story

Tariffs – The Never Ending Story

Retail, Specialty Retail
So what does this mean? For consumers it would mean price jumps in apparel imports and some big-ticket items (like cars). If you have a business that relies on imports, you could see some new purchasing strategies coming your way. Many wholesalers have been stockpiling inventory to keep your prices low, but as they run out of that inventory prices are set to jump. That bubble tea that you love so much, where do you…
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November Anniversaries

November Anniversaries

Awards & Recognition, Just for Fun, Spotlight
Jack Oxton, 3yrs “I've worked in a sales role or sales leadership role for the last 10 years of my professional life, and never before had I found an organization that truly puts customers and people before profits. I love working with customers to identify their pain points, then working with that customer to find the best solution and help them understand how it can make their lives easier or save them money. It's an awesome role because every call and conversation is different and I get to learn so much about so many different topics. From understanding how integrations work and are built, to learning more about network security and hosting solutions, every day is unique and every solution is custom tailored to help…
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