Customer Overview
FreshDirect, a national leader in online grocery delivery, has expanded into physical retail with the launch of a specialty wine, beer, and liquor store in Brooklyn, New York. Known for innovation and customer focus, FreshDirect selected RCS and NCR Counterpoint to power this new store experience.
The goal is to create a high-touch, informative retail environment where customers can easily explore product details, such as wine flavors, pairings, and promotions—right at the shelf. With a custom labeling solution powered by Counterpoint’s item attribute functionality, FreshDirect is equipping shoppers with knowledge to make confident purchases.
Their technology foundation is built for scale, including 3rd party integrations for continued growth. By choosing Counterpoint and RCS, FreshDirect gains flexibility, performance, and a strategic partner to help bring its omnichannel vision to life.
Before RCS
FreshDirect’s operations have long been defined by e-commerce and delivery. As they transitioned into physical retail, they required a POS system that could meet the unique demands of a specialty wine, beer, and liquor store. The system would need to not only process sales efficiently but also support product attributes, such as tasting notes and food pairings, on printed labels. Their existing systems lacked these capabilities and did not integrate smoothly with partners, such as SAP, Uber Eats, or Instacart.
Why They Switched
FreshDirect chose RCS to support its new Brooklyn location because the platform offered:
With RCS
FreshDirect’s Brooklyn specialty store went live with two registers, hosted on RCS’ cloud, Aero Standard, and supported under RCS’s Preferred Care plan. The setup includes POS, sales, promotions, inventory, and receiving, plus a custom item attribute label interface to enhance the shopper experience with tasting notes and pairings.
The system’s data import included items and inventory to ensure an efficient launch. With RCS managing the project and providing expert support, FreshDirect’s new store is positioned to deliver a premium, information-rich shopping experience while preparing for continued growth in the competitive NYC specialty grocery market.
Let Us Boost Your Retail Efficiency
Are you looking for a revenue-boosting retail point-of-sale system and technology? Contact us today and a solution advisor from RCS will arrange a personalized demo for your retail business.
